- Tags: Fashion, Retail, Blockchain, Anti-counterfeiting
- Companies: OTB, LVMH
- Date: 15.10.2021
- Digest: Weekly Digest
OTB (fashion group behind Diesel, Maison Margiela, and Jil Sander), has joined a blockchain consortium by LVMH (Moët Hennessy Louis Vuitton) that aims to fight counterfeiting. The platform, which is expected to launch in Q2, will allow consumers to store and manage their product information in a way that is secure and tamper-resistant. The initiative, which was launched in April, aims to improve transparency about the sourcing of luxury goods. It also provides consumers with certificates of authenticity Read more
