- Tags: AI, Perfumery
- Companies: Givaudan
- Date: 09.02.2021
- Digest: Wellbeing Digest
Givaudan, a major fragrance manufacturer, acquired French artificial intelligence firm Myrissi to leverage its advanced sensory transformation technology that links smell, color, and emotion. With a help of a sensory translator, new fragrances can be created based on a consumer-centric approach. Read more
