- Tags: Beauty Tech, AI, VR/AR
- Companies: Coty, Perfect Corp.
- Date: 27.09.2021
- Digest: Wellbeing Digest
Multinational beauty company Coty has partnered with beauty tech platform Perfect Corp to implement tech solutions for its beauty brands’ digital marketing toolkits. As part of a multi-channel agreement, Perfect Corp will install its suite of AR and AI tools to enhance Coty’s customer experience. The new offerings include virtual try-ons, online skin diagnostics, and data-driven personalization for makeup brands such as CoverGirl, Sally Hansen, philosophy, and others. The partnership will also provide touchless product experiences for customers shopping in-store. Read more
